Premier Cooperative

February 15, 2022

On February, 9th 2022, we held out 2022 Market Outlook meeting at the I Hotel in Champaign. The event was MC'd by Max Armstrong and featured national speakers on topics such as grain markets, crop inputs, and fuel.

Speaker Information:

Max Armstrong, This Week In AgriBusiness:

Max Armstrong is one of the most highly-regarded and widely-followed agriculture journalists in America. For more than 40 years his broadcasts have been viewed and heard by millions of farmers, ranchers and consumers across the country.

The recipient of numerous honors from trade associations and farm organizations, Max has originated broadcasts from every state in America and from more than 30 different nations.

An honored alum of Purdue University, Max is a native of Indiana, having grown up on a grain and livestock farm in the southern part of the state.

With long-time partner Orion Samuelson, Max is host of This Week In AgriBusiness on television, as well as Farm Progress America and Max Armstrong’s Midwest Digest on radio. He also continues as a weekend voice on Chicago radio powerhouse WGN, where he has been heard on agriculture broadcasts every week since 1977.

Max is also a past president of the National Association of Farm Broadcasting.


Anita LaVelle, WinField United Crop Nutrients:

Anita LaVelle currently serves as the Director of Sales for WinField United Crop Nutrients.

After receiving her marketing degree from the University of Northern Iowa, she began her career at United Suppliers, now WinField United. While with the company, she has held a variety of roles including Customer Service, Procurement & Sales over the last 18 years. She has been the National Director of Crop Nutrient Sales since 2011.


Darren Dohme, Powerline Petroleum, LLC:

Darren is a principal and managing partner of Powerline Petroleum also known as Powerline Group for the last 19-yrs. Darren specializes in price and margin risk management hedge strategies to the petroleum industry. Darren also provides innovative marketing programs and specialized fuel contracts like fixed price or Cap Price programs. Darren also provides market intelligence, insight on forward pricing and timing recommendation for seasonal contracting periods that add value to a petroleum marketer and end user.  

Darren’s customer base ranges from convenience store chains, truck stops, petroleum resellers, construction firms, transportation fleets, municipalities and other end user consumers.


Brian Schouvieller, CHS:

Brian Schouvieller is senior vice president, trading and risk management for CHS Global Grain & Processing. He is responsible for all CHS global commodity trading, global market expansion, product line and risk management, including freight, currency, execution and trade finance.

Schouvieller has spent his career with the cooperative system, joining CHS as an intern. His experience includes working in three business units and several special assignments.

He began his career in grain marketing, where he was promoted through the ranks to vice president, international development. He was responsible for building out the Asia-Pacific business platform for CHS Grain Marketing, including completing the first grain trades to China. He spent one year on assignment in Mexico, managing two soybean processing, refining and packaging plants.

His management responsibilities expanded to include serving as senior vice president of North America Grain Marketing and Crop Nutrients, responsible for overall development and management of CHS North America grain marketing and crop nutrients operations. In 2014, he was named to lead a multi-year assignment studying possible CHS investment in nitrogen manufacturing. 

He gained retail management and business development experience as regional vice president for the Eastern Region of CHS Country Operations. Schouvieller also led business development efforts to uncover new growth and partnership opportunities in geographic areas east of the Mississippi River for Country Operations.

Schouvieller grew up on a western Minnesota crop and turkey farm. He earned a bachelor’s degree in agricultural business from the University of Minnesota.

He represents CHS on the board of directors of TEMCO, a grain marketing joint venture with Cargill, and holds a seat on the board of directors of the National Grain and Feed Association. He also serves as a representative on the Ag Markets Advisory Council of the Chicago Mercantile Exchange.

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